https://arcitech.xyz/home daily 1.0 2021-07-22 https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/607b328993a6f814e36d99f0/1619811900115/ARC+Glitch+Logo Home https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/60f9a6606e2dd519a223f0a7/1626977273287/GEF_logo_black.png Home https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6075bbdef63b6c696d760b24/1626977262927/Boombox.png Home https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/60f9a546ed7cc5613f92437e/1626977215210/Showpad-logo.png Home https://arcitech.xyz/offerings daily 0.75 2021-07-22 https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/60f9aca24809354fd5555cfc/1626975956387/ShowPadLinkedIN.mp4-high.gif Offerings https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/60f9a9e611047c2afda1afa2/1626974735683/GEF30_WhyWeMustActNow_v1-high.gif Offerings https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/60f9ac27fd9cf03ab25efe11/1626975976472/Screen+Shot+2021-07-22+at+1.34.17+PM.png Offerings https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/60f9ae3f86727324272dd21b/1626975843031/Boom+Box+-+Thunder+Room+Concept-high.gif Offerings https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/60f9b09d7c6d781aec21eb1a/1626976448824/ElementSiteScroll.mp4-high.gif Offerings https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/607a40ba794586559183b880/1618632523852/GameWeenie+-+Twitch+Trailer Offerings https://arcitech.xyz/contact daily 0.75 2021-04-17 https://arcitech.xyz/element daily 0.75 2021-07-22 https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6078fa4bd39b8e3886f14112/1621426658747/ElementLogo_Mock.png Element Brand Launch - Logo Expression We set out to craft a brand identity for Element, something clean, modern + elevated, matching the sophistication of their general contracting expertise. Our final look was a customized word mark approach that couldn’t be simply repeated with a font pack, it was tweaked and custom-cut just for them. We now had the foundational building block for the rest of our brand launch creative. https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6077b5e6c4faf857af30aa37/1618541194713/Screenshot_2021-04-14+Waterfront+Residence+-+ARBR+Studios.png Element Brand Launch - Forming a foundation For this design + general contracting firm, the idea was to help people create one-of-a-kind homes and offices, with every aspect screaming “premium.” Knowing that they were already lining up customers, Element needed a quick jump-start for the brand, coming to us for a logo, business card design and a website experience. With craftsmanship this good, we wanted to do right by their end product and deliver a brand foundation that could be both flexible + scalable moving forward. https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6078fc9fdc5d206458732a8b/1618541734494/Element_DB_logo_300.png Element Brand Launch - < The final logo mark The final logo mark https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/607dbca66ac3875b4adc4e5f/607dbca75d52ee741717e3e4/1618853048562/Element_Hoodie_BigE.png Element Brand Launch https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/607dbca66ac3875b4adc4e5f/607dbca7a2046575e24f9adc/1618853055695/Element_hard-hat-mockup.png Element Brand Launch https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/607dbca66ac3875b4adc4e5f/607dbcb1801d6b5e0e88e489/1618853154999/Element_Hoodie_Abstract_v2.png Element Brand Launch https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/60791b95f4afb97277e748cd/1618549657569/Element+Cards%281%29.png Element Brand Launch - Building On The Elements The next crucial component for the Element team was proper business cards. They needed to convey everything about the brand, their work, and their meticulous attention to detail, so we suggested these single-tone inverse layouts. By embossing the brand into a thicker stock, we could strike that modern / sophisticated tone with grace, leaving the cards clean of clutter (much like an Element build). The latest edition of this evolving story is concepting modern swag for employees to wear on jobs. Elevated beyond a simple tshirt, these designs reinforce the incredible caliber of element design build. https://arcitech.xyz/pyrex-deep daily 0.75 2021-05-19 https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6079df3b38eb59302eb5da23/1618602106071/Pyrex+Deep+Devour+Stop+Motion Pyrex Deep - Diving Deep on Social Our target audience was primarily hosts + foodies who spend a lot of time searching for new ideas or sharing drool-worthy recipes online. By serving up thumb-stoppers on social (including a little April Fools gag), we had ‘em hooked. Then it was our job to inspire and streamline the path to purchase — so our audience could simply “buy now”. https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6079e1f78874f3049724c0f4/1618602106078/PyrexDeep_EtonMess_CrownUnits_FNL.m4v-high.gif Pyrex Deep https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6079e16809beb13338c5a1ca/1618602106081/Pyrex-Highlight-Reel-01.mp4-high.gif Pyrex Deep https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6079de4429d2c317ac60b671/1618602106063/Pyrex_Deep_Red.png Pyrex Deep - Same Old Bake-Ware? Who doesn’t own Pyrex? Or at least know someone who has? If you’ve been living under an NFT, here’s the TLDR: it’s crazy durable and lasts forever. With Pyrex’s first big product innovation in years — a new glass baking dish that’s 50% deeper, how do you sell more of a product that’s never needed a replacement? With a yearlong social + paid media campaign that stands out. https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6079e231082d4b3e6a048582/1618602106075/Pyrex-Dip-Build-01.mp4-high.gif Pyrex Deep https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6079e2c81d7b800cf9b7b47e/1618602106085/Devour-Crown-Unit-02.mp4-high.gif Pyrex Deep https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6079e4ff029eb77aa2849c9e/1618602106092/PyrexPin_square.mp4-high.gif Pyrex Deep https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6079e3f27b409c2851cfb61d/1618602106089/Pyrex_Petite.mp4-high.gif Pyrex Deep - Making it More Fun By showing off more than it’s depth, we also featured stunning recipes which highlighted the added value of a deeper dish. Then, we timed specific recipes to coincide with shoppable ads deployed around holidays like Mother’s Day and Thanksgiving, times of year that feel like cultural touchstones that are appropriate for hosting parties or giving gifts. https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6079e55c3dabe2376d9176cc/1618602106096/Pyrex-Crown-Unit-Tablet-01.mp4-high.gif Pyrex Deep https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6079e5ac64969951197e8707/1618602106101/Pyrex_ads_fb-high.gif Pyrex Deep https://arcitech.xyz/intel daily 0.75 2021-07-22 https://arcitech.xyz/rakuten-optimism daily 0.75 2021-05-19 https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6079ef43ff8e386b9675f2a0/1618615324874/RAKUTEN+Audience+Acquisition+-+QuickSlice-high%282%29.gif Rakuten - All-Star Lineup While Rakuten had an existing brand identity system, they wanted something new specifically for Optimism. Working with the experiential agency GPJ, we crafted a stunning visual identity system that set a premium expectation for users at first glance. Rakuten already had partnerships with A+ talent that could lend instant credibility. With a player + coach from the World Champion Golden State Warriors and a VIP performance by Shakira, the creative was elevated by superstar endorsements. https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6079f7f0c5c35940bc9c43ea/1618606082944/RAKUTEN+Audience+Acquisition+-+QuickSlice-low%282%29.gif Rakuten https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6079fbf38771092cc5affa5b/1618615350903/Rakuten_VisualSystemBlend.png Rakuten - we crafted a stunning identity system that set premium expectations for users https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6079efb041629e38e27197d5/1618605295230/RAKUTEN+Audience+Acquisition+-+QuickSlice-high%281%29.gif Rakuten - Finding an Audience As a global tech brand, Rakuten wanted to have their first-ever event in the United States, but had a surprisingly simple problem. No one in North America had ever heard of them. With low brand awareness, we had a big task at hand. Set a first impression that could convert that interest into 2,000 paid registrations + attendees for an in-person event. How do you do that? With an incredible team of forward-thinkers, a strong visual identity + a lot of A/B Testing. https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/607a1f6dd5ea117831d952d8/1618616251292/Desktop-Mockups_RakutenWires.jpg Rakuten - Converting by Design This event website was built with a specific purpose; to convert interest into action with paid registration. We gave users focus + reasons to convert, including dynamic discount codes and smart form logic. With clear goals in mind, we devised a UX strategy that began with user flows+ wireframes, planning out every aspect of a modern event website experience. Attendees needed reasons to engage + return to the site, so we made it the hub of the campaign, featuring a dynamic agenda, speaker+ sponsor pages and multiple conversion paths. https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/607a2259225ee965a3b301fd/1618616927367/Rakuten-Thumbnail.jpg Rakuten - Putting Butts in Seats When it comes down to it, all that premium UX + UI, Social A/B creative optimization and A-list star power did the trick, as we beat the goal of 2,000+ attendees, registering 2,848 event attendees for Rakuten’s big event. With a performance that netted over 3 million impressions and was 42% over goal for the campaign, Rakuten had every reason to be feeling optimistic about future events. https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/6079fa91f50d171694312bf2/1618607274165/RAKUTEN+Audience+Acquisition+-+QuickSlice-high%283%29.gif Rakuten https://arcitech.xyz/team-3 daily 0.75 2021-04-19 https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/607db0b45869313bef33c3f8/1618850503926/AndyRose_Headshot1_BlackandWhite.jpg LEADERSHIP - ANDY ROSE - FOUNDER Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/607dafb73494596220254a78/1618849744174/ARC_Glitch_Logo1080.mp4-high.gif LEADERSHIP https://static1.squarespace.com/static/60751732c3ba4d76a3a3fc8f/t/607db36bf68da23794b06ebd/1618850678486/headshot%2Bof%2Ba%2Bsmiling%2Bwoman LEADERSHIP - First Name Last Name It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://arcitech.xyz/work daily 0.75 2021-05-26