Pyrex - Social Campaign
Same Old Bake-Ware?
Who doesn’t own Pyrex?
Or at least know someone who has? If you’ve been living under an NFT, here’s the TLDR: it’s crazy durable and lasts forever.
With Pyrex’s first big product innovation in years — a new glass baking dish that’s 50% deeper, how do you sell more of a product that’s never needed a replacement?
With a yearlong social + paid media campaign that stands out.
The goal: To raise awareness for Pyrex’s first new product innovation in decades *(and sell a shit-ton of ‘em)
Diving Deep on Social
Our target audience was primarily hosts + foodies who spend a lot of time searching for new ideas or sharing drool-worthy recipes online.
By serving up thumb-stoppers on social (including a little April Fools gag), we had ‘em hooked.
Then it was our job to inspire and streamline the path to purchase — so our audience could simply “buy now”.
Watch the Pyrex Deep Video Case Study
Making it More Fun
By showing off more than it’s depth, we also featured stunning recipes which highlighted the added value of a deeper dish.
Then, we timed specific recipes to coincide with shoppable ads deployed around holidays like Mother’s Day and Thanksgiving, times of year that feel like cultural touchstones that are appropriate for hosting parties or giving gifts.
RESULTS
A year long creative campaign that had deep impact.