Element - Brand Building 101
Forming a foundation
For this design + general contracting firm, the idea was to help people create one-of-a-kind homes and offices, with every aspect screaming “premium.”
Knowing that they were already lining up customers, Element needed a quick jump-start for the brand, coming to us for a logo, business card design and a website experience.
With craftsmanship this good, we wanted to do right by their end product and deliver a brand foundation that could be both flexible + scalable moving forward.
Logo Expression
We set out to craft a brand identity for Element, something clean, modern + elevated, matching the sophistication of their general contracting expertise.
Our final look was a customized word mark approach that couldn’t be simply repeated with a font pack, it was tweaked and custom-cut just for them.
We now had the foundational building block for the rest of our brand launch creative.
“The new logo is exactly what we needed to establish the brand. Awesome work.”
- Jason Cudzilo, Founder - Element
Building On The Elements
The next crucial component for the Element team was proper business cards.
They needed to convey everything about the brand, their work, and their meticulous attention to detail, so we suggested these single-tone inverse layouts.
By embossing the brand into a thicker stock, we could strike that modern / sophisticated tone with grace, leaving the cards clean of clutter (much like an Element build).
The latest edition of this evolving story is concepting modern swag for employees to wear on jobs.
Elevated beyond a simple tshirt, these designs reinforce the incredible caliber of element design build.
